From sold-out stadiums to booming merchandise sales, Liverpool FC’s presence in the United States has evolved from niche interest to full-blown phenomenon. While English football has long flirted with American attention, the Reds have carved out a uniquely powerful position in a sports landscape dominated by the NFL, NBA, and MLB.
A Legacy That Resonates Beyond Borders
Liverpool’s storied history doesn’t just impress—it connects.
Founded in 1892, the club has amassed six European Cups, 19 league titles, and countless memorable moments. However, trophies alone don’t explain its reach. What draws American fans is something deeper: the sense of identity, unity, and tradition surrounding Anfield.
In the US, where sports fandom often centres around franchise branding and draft picks, Liverpool offers a counterpoint—an enduring narrative. Its anthem, “You’ll Never Walk Alone,” isn’t just sung; it’s lived. The club’s working-class roots, its rise, its setbacks, and its emotional triumphs give it a raw, almost cinematic appeal to American audiences who value underdog stories and loyalty.
Many fans in the States began watching during the club’s modern resurgence under Jürgen Klopp. His passionate touchline presence, high-intensity football, and emotional sincerity made Liverpool feel alive—almost like a college football powerhouse with European prestige.
Broadcasting Power and the American Viewing Experience
How Americans watch Liverpool has changed the game entirely.
NBC’s Premier League deal brought English football into millions of US households. Watching Liverpool on a Saturday morning became part of the American weekend routine. With Premier League coverage now as easy to access as the NFL, viewers started picking clubs. Liverpool stood out.
The time zone differences, once considered a barrier, have instead helped. Morning kickoffs fit nicely before college football or NFL afternoons. The early window gave Liverpool fans their own space, unchallenged by domestic sports.
Media coverage has kept pace with this growth. American sports outlets now regularly report on Premier League developments, with Liverpool often front and centre. For fans trying to keep up with form, injuries, or transfer activity, staying informed is easier than ever. News apps, podcasts, and social feeds are constantly updated, giving American supporters quick access to the latest football news, no matter where they are.
The club also understood the value of visibility. Pre-season US tours packed out stadiums from Boston to California. Friendly matches drew tens of thousands, and fan events often sold out in hours. The club wasn’t just visiting—it was investing.
A Fan Culture That Feels Personal
Many American fans don’t just watch Liverpool—they become part of its culture.
Liverpool supporters’ groups are thriving in major cities like New York, Chicago, Austin, and Los Angeles. They fill pubs at 7 am, chant songs, and wave the flags. What’s striking is the sense of belonging. These gatherings aren’t passive viewing parties—they’re shared rituals.
Great morning at @bansheeirishpub yesterday with our new friends from Liverpool who came across the pond to watch the Bills win later tonight!
Up the Reds and Go Bills!!! pic.twitter.com/u5rZohc2oS
— Queen City Kop (@QueenCityKop) January 19, 2025
For some, being a Liverpool fan offers an alternative to corporate sports. There’s romance in following a club with over a century of history, where traditions matter and values hold weight. Liverpool’s image—community-focused, global, emotionally grounded—resonates in a sports market often dominated by commercialism.
The club’s digital presence also plays a key role. Liverpool’s social media, documentaries, and behind-the-scenes content help US fans feel involved despite the ocean between them and Anfield. Players don’t feel distant; they feel relatable.
Betting on Liverpool: A Strategic Favourite
Where there are fans, there’s betting—and Liverpool delivers high engagement for punters in the US.
As legal sports betting spreads across American states, interest in international football markets has grown sharply. Among them, Premier League fixtures involving Liverpool are some of the most popular. It’s not just loyalty driving this—it’s opportunity.
American bettors, many of whom are newer to the sport, find Liverpool an ideal entry point into football wagering. The club is well-known, often in good form, and regularly featured in televised fixtures. This visibility helps bettors feel informed and confident. Over time, many have begun to dig deeper into pre-match odds and in-play options, comparing performance stats, injuries, and historical results.
That’s where soccer betting lines come into play. These odds—covering everything from win-draw-win outcomes to totals, corners, and goalscorer bets—offer an organised framework for evaluating a match. Liverpool’s consistent attacking threat and aggressive pressing make them a compelling side to study across these markets.
In-play betting also suits their style. Their matches often swing in intensity, with late goals and momentum shifts. This volatility creates real-time opportunities for sharp bettors monitoring the action minute by minute.
And in futures markets—whether it’s league winners, Champions League chances, or top-four finishes—Liverpool continues to attract volume. Even in transition years, they’re never far from contention, making them a favourite for long-term bets.
For many American fans, betting on Liverpool enhances the experience. It adds a personal stake to the drama, turning an early morning watch into something more immersive—where every chance, tackle, and goal matters just a bit more.
The Influence of Star Power and Global Recognition
Star players are a key part of the Reds’ appeal in the States.
Mohamed Salah is not just a top scorer; he’s a global figure. His status as a Muslim athlete who excels with humility and grace has attracted fans far beyond football’s traditional base. Virgil van Dijk, Trent Alexander-Arnold, and Alisson Becker have also become household names.
But it’s not only about individuals. The club brand itself carries global prestige. Wearing a Liverpool shirt in the US now gets recognition, not confusion. It signals you’re part of something bigger, international, and distinctly football-savvy.
Moreover, the club’s association with former players and ambassadors in the States helps reinforce its visibility. Liverpool legends extend the club’s presence beyond the pitch, from pundit roles on US sports networks to meet-and-greets during summer tours.
So, Why Liverpool?
It’s not just nostalgia, trophies, or even Klopp’s charisma.
Liverpool offers something American fans crave—authenticity. A story that spans generations, a community that transcends geography, and a matchday experience that feels visceral, whether at Anfield or a bar in Brooklyn.
The club’s steady investment in US visibility, both digitally and physically, combined with an intensely loyal fan base and engaging playing style, has made Liverpool more than just a Premier League club in America. It’s a sporting identity.
As more American fans seek connection, drama, and a bit of poetry in their sporting experience, Liverpool continues to meet them with open arms—and a soundtrack that reminds them they’ll never walk alone.